Restaurants have a historically bad track record of making technological improvements in their business models. With the mass adoption of the smartphone and tablet by both consumers and businesses, how can we revolutionize the process of ordering, managing orders, and serving in a restaurant and maximize efficiency for customer and business?
Many restaurants already use outdated technology on proprietary tablets, and there are a host of limited applications serving restaurants with sub-par tools to address their customer base. Our goal was to create an integrated system that included all portions of the business cycle, (I.E. consumer, chef/cook, and server) and wrap this into an easy to use, multi-platform application capable of catering to both businesses and their customers.
The service sector is saturated with single-use applications that make headway through costly promotions but slowly fade due to a lack of usability and ability to actually simplify any portion of the business cycle for restaurants or customers. In order to avoid the same fate, we spent a few months doing market research on currently available technology, what that tech lacked, and why businesses and consumers failed to repeatedly use it. After this, we came up with a simple flow diagram to map out the screens of the application to ensure user experience would be smooth and simple for all parties.
After completing the ideation phase, we were tasked with creating a front-end functional prototype that would serve as the guideline for development of the application. Below is the final product of this process.
Customers check into a restaurant and find a table via application.
Order from customers are sent to the chef-side of the app for completion.
Servers finalize orders and serve them, with customers able to pay in-app for meals.
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